Your homepage should give me an overview of what you do and what it means for me. Make important services easy to find on the page.
What’s your product or service I’m most likely to be interested in? Tell me about it - how will it help me?
Tell me you’re going to do the hard work, so it’ll be so easy for me. Let me know I'll have no problems.
I want my life to get better by engaging you. Tell me your product or service will improve my life.